RHS Ads on Classic FM

Last post 14-06-2012 5:50 PM by miranda. 15 replies.

• 07/02/2011 10:10 PM
  Pam Thompson Location: Worcestershire Joined on: 02 May 2010 Posts: 28	Reply | Contact Do members ever question the massive RHS advertising campaign on Classic FM? Are we paying for this incessant advertising? If so - what's in it for us? http://www.peartreecottage.me/

• 08/02/2011 08:12 AM	In reply to
  Ventnor Location: IOW Joined on: 24 Dec 2008 Posts: 90	Reply | Contact A good question! We have been wondering about them for some time. They seem to have been regular features for months if not years and are mostly quite topical. As for costs it would be surprising if you get a accurate response. It ought not to be allowed!

• 08/02/2011 08:20 AM	In reply to
  miranda Location: Oxfordshire Joined on: 17 Nov 2004 Posts: 4,070	Reply | Contact Don't know about radio, but advertising space in magazines is seriously cheap in some places; they're desperate for the revenue because of the recession. The RHS has probably got a good deal with what they're doing, because they'll block book the space.

• 08/02/2011 08:50 AM

  In reply to

  Linnea Location: Joined on: 13 Jan 2007 Posts: 53

  Reply | Contact the below is strictly my point of view and I don't normally get involved in these things but...  I'm not sure how you expect a company (or society in this case) to expand and grow without advertising. In this economic climate any increase in membership (and therefore revenue) must be considered a good thing and will allow the society to carry on many fine works including continuing to improve the gardens the society owns.  If that means the RHS has to advertise to attract new members i'm not sure I would want to stop them.

• 08/02/2011 08:54 AM	In reply to
  miranda Location: Oxfordshire Joined on: 17 Nov 2004 Posts: 4,070	Reply | Contact Well said, Linnea.

• 08/02/2011 08:55 AM	In reply to
  sue1002 Location: Ipswich, Suffolk Joined on: 06 Sep 2005 Posts: 9,464	Reply | Contact  Well said Linnea, my view is exactly the same as yours sue1002

• 08/02/2011 10:49 AM	In reply to
  Ventnor Location: IOW Joined on: 24 Dec 2008 Posts: 90	Reply | Contact Almost everyone is aware that advertising is a phase of commercialisation. However, don't think that many of the ads were to do with membership but more specific. In any case, after all this time, the powers that be, must by now have an idea as to the campaign's success. It ought not to be allowed!

• 08/02/2011 11:05 AM	In reply to
  The Hedge Folk Location: Somerset Joined on: 22 Jan 2010 Posts: 663	Reply | Contact The only question for me is: how is the campaign doing? From our point of view as RHS members/subscribers, a successful campaign means that they are using our money to make more money, by making money for people in radio advertising as well!   www.ashridgetrees.co.uk

• 08/02/2011 11:32 AM	In reply to
  Ventnor Location: IOW Joined on: 24 Dec 2008 Posts: 90	Reply | Contact Yes, that is the whole point. Mind you, Global are not noted for giving their advertising space away cheaply. It ought not to be allowed!

• 08/02/2011 02:23 PM

  In reply to

  Linnea Location: Joined on: 13 Jan 2007 Posts: 53

  Reply | Contact Quote Ventnor [don't think that many of the ads were to do with membership but more specific] The ads i've heard are on Magic radio regarding the butterflies in the glasshouse at Wisley. I can't say if it has increased visitor numbers at wisley but my guess would be that it has and that it has also increased awareness of the RHS as somewhere to visit leading to increased numbers of visitors over the coming year. I would imagine the RHS has been working hard to convert those that come for the butterflies but are not members, to take out membership. so in that way I can see no harm.   Quote Ventnor [advertising is a phase of commercialisation] and? the RHS is a charity and a membership organisation. that doesn't mean it cannot and should not be a comercial business. If it doesn't make money how can it afford to keep the gardens going. not to mention putting money into charitable works. I too would be interested in the profitability of advertising (just becuase I'm a bit of a nosy parker like that!) but I would not presume it is my right to have that information. I trust the society (and therefore it's marketing department/agency) that they researched the ways of advertising and decided that radio advertising gave them the best liklihood of a return on the cost.

• 08/02/2011 04:05 PM	In reply to
  Ventnor Location: IOW Joined on: 24 Dec 2008 Posts: 90	Reply | Contact It was the original postperson who was asking these questions and agree the decision to promote the RHS rests with its management. We heard the Wisley butterfly ad on Classic FM this time last year. As the same ad also features on Magic the campaign must be extensive as well as long term so its effectiveness should have been proven by now. It ought not to be allowed!

• 09/02/2011 03:43 PM	In reply to
  Digger Location: Northern UK Joined on: 18 Jul 2005 Posts: 5,230	Reply | Contact I think it's a splendid idea to advertise events on the wireless, this is just what marconi had in mind. Making people aware of events via the airwaves is good and if it generates more paying visitors all the better, lots of people actually join the RHS at a visit to one of the gardens. digger Sage of the fells

• 09/02/2011 06:28 PM	In reply to
  Ventnor Location: IOW Joined on: 24 Dec 2008 Posts: 90	Reply | Contact We fully acquiesce with your sentiments and it will be good to hear if the Society's stewards have been successful in halting the recent decline in membership levels. Let's hope it will go back to above the 340,000 level. The recent decline has been most disquieting. . It ought not to be allowed!

• 10/02/2011 12:17 PM	In reply to
  Digger Location: Northern UK Joined on: 18 Jul 2005 Posts: 5,230	Reply | Contact Yes we all as fellow members have a duty to encourage more people to join our society digger Sage of the fells

• 14/06/2012 05:17 PM	In reply to
  Pam Thompson Location: Worcestershire Joined on: 02 May 2010 Posts: 28	Reply | Contact So, having read all the opinions and to return to my original observation: exactly what is in it for us as members? http://www.peartreecottage.me/