In the last few years echinaceas have come a long way - in terms of new colours at least. So far these have all been raised in America and Antonia Fiander at Future Primitive Plants in Worcestershire has just emailed to say that she now has stock of the latest to hit these shores - ‘Tiki Torch'. [Click on the images to enlarge them.]
Bred by Terra Nova Nurseries in Oregon, who've raised hundreds of good perennials in recent years, ‘Tiki Torch' is derived in part from the very robust E. purpurea ‘Ruby Giant' and also from the yellow-flowered E. paradoxa. The flowers are a vivid pumpkin orange, slightly darker at the base of each petal, with bright red cones and a strong scent. I've not grown it yet, but it looks to be the most vivid orange echinacea so far.
As well as being available from Future Primitive Plants, ‘Tiki Torch' is listed by these Plant Finder nurseries and Thompson and Morgan Young Plants.
My article on these new hybrid echinaceas in The Plantsman magazine is available here.
And here's a hint of what's to come - the next two echinaceas due for release from Terra Nova Nurseries. 
They're not yet available from nurseries. I'll let you know when they are. They go by the unfortunate names of 'Mack N Cheese' and 'Tomato Soup'