Months of planning in advance and then, in just a few days, a whole year of preparations just flies by. But it goes without saying that the event was a huge success and has managed to bridge the gaps in our industry by bringing all the different organisations closer together working along side eachother to deliver a united front for professional floristry.
With this years introduction of retail floristry on BBC national tv in a three minute report as well as numerous local radio, tv and newspaper coverage we have managed to open a door that until now has always remained firmly shut. This acchievement is something we can be incredibly proud of as this long awaited introduction of professional retail floristry to the consumer has certainly kicked of the BFA's four year consumer campaign with a flying start and who knows where we will end up next year!
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